SFU is an exciting university where a stimulating and committed culture lives and breathes every day. But so much of their brand only lived internally. With a new Brand DNA in place, and after extensive stakeholder engagement across their three campuses and eight faculties, we refined their brand architecture, created a succinct external expression and designed a distinctive brand identity system.
What we did
Brand positioning, brand architecture, planning, identity system, messaging, advertising, content marketing
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