SFU
SFU is an exciting university where a stimulating and committed culture lives and breathes every day. But so much of their brand only lived internally. With a new Brand DNA in place, and after extensive stakeholder engagement across their three campuses and eight faculties, we refined their brand architecture, created a succinct external expression and designed a distinctive brand identity system.
What we did
- Positioning
- Brand architecture
- Identity system
- Messaging
- Tone of voice
- Advertising
Brand Idea. OUTSIDE THINKING. Manifesto - Outside the classroom. Outside the status quo. Outside the traditional. Outside is where the change takes place. Step outside familiar boundaries, and engage the world head-on. Because making a difference outside, also makes a difference in you. So go ahead, think outside. We'll meet you there.
