Concentra, a wholesale bank based in Saskatchewan, set out to create a digital-first financial institution for Canadians not properly served by the traditional banks. The name Wyth captured a financial institution that is “with you.” The Brand Idea “The Bank That Does” immediately signalled a different approach, while the use of illustrations with a bold palette of black and white with copper accents was breakthrough and distinctive in the category.
What we did
Brand positioning, brand architecture, planning, naming, identity system, messaging, employer brand, advertising, website consultation, content marketing
