Why this matters
AI is replacing traditional search
66% of Canadians now use AI tools for research and Informational Purposes.
Source: Narrative Research, 2026
Brands that are visible convert
Traffic from AI search tools is 4.4x more likely to convert vs. traffic from traditional search.
Source: Semrush, 2025
Organic traffic & visibility are at risk
Sites ranked #1 can lose up to 79% of their organic traffic when shown below a Google AI Overview.
Source: The Guardian, 2025
What we measure
Competition & perception
How your brand ranks against competitors across keywords, search visibility, and share of voice.
Visibility & intent
How prominently your brand appears across Google, ChatGPT, Perplexity, and other AI answer engines.
Authority & backlinks
Backlink strength, referring domain quality, and entity/NAP presence across the web.
Content & AI citation
How easily AI crawlers and search engines can read, understand, and cite your content in the answers to users questions.
Technical health
Core Web Vitals, crawlability, HTTPS security, and site structure.
What you get
Scorecard
A complete grading of your brand’s visibility and search performance.
Actionable report
Your score, showing exactly where your brand is strong and where it’s losing ground.
Strategic monitoring
Monthly reports show you the trends and track whether visibility is improving or declining over time.
”The blend of data-driven rigor and plain-language insights gave us confidence that every recommendation mattered. More than just an audit, it felt like gaining a strategic partner who truly understands how AI is reshaping visibility. PS&Co helped us future-proof our digital presence.
David Comuzzi – VP, Marketing and Business Development – White Spot