BCIT was looking to develop a new brand strategy, identity system and communications platform that would deliver higher brand affinity and regard for this important post-secondary institution. Extensive stakeholder engagement helped us create the Brand Idea “Education for a complex world.” The identity system, which introduced a distinct and vibrant yellow, fresh typography and distinctive graphic devices—for full-time and flexible studies, is also cost-efficient and can be consistently applied by multiple partners and in-house teams.
What we did
Brand positioning, brand architecture, planning, identity system, messaging, advertising