Kindred Construction was facing increased competition and an anticipated slowdown in the construction industry. To tackle these challenges, they needed to redefine their positioning and refresh their brand. The guiding Brand Idea “Team Built” speaks to their belief in the power of their people and teamwork. We designed a modern and distinctive logomark, which comes to life in different construction materials like concrete, metal, wood and glass. We also introduced a brighter, stronger redcolour and a new typeface to help them breakaway from category conventions.