The soft drinks category is full of drinks that are either packed full of sugar and caffeine, or on the other end of spectrum: they’re bland and boring and barely taste like anything. Wize is shaking up the category with an iced tea that’s low in sugar and super refreshing, and gives you just the right lift. In other words, it’s boldly balanced.
What we did
Brand positioning, packaging, identity system, messaging, tone of voice
