The Forum is an educational, mentorship and community initiative for women-identifying entrepreneurs. We worked with them on a brand refresh to help position them as Canada’s premier network. Part of the refresh involved streamlining their name from The Forum for Women Entrepreneurs to The Forum, and creating a strong and simple descriptive statement: Where women entrepreneurs thrive. We developed a design system that deliberately mashes up classic and modern cues for a fresh, professional aesthetic that’s paired with an an unapologetic driven tone of voice.
What we did
Brand identity, tone of voice, advertising, website