For the newly formed Prospera Credit Union, created from the merger of Westminster Savings and Prospera, the road to an effective and valuable new brand needed to reflect cooperative values. Extensive stakeholder engagement and collaboration were at the centre of our process, and the result was a strategic platform centred around the Brand Idea “Local banking means more.” We also created a compelling visual identity and brand look and feel, to convey how Prospera is a part of the fabric of communities across BC.
What we did
Brand positioning, architecture, planning, identity, messaging, employer brand, advertising, website consultation, content marketing
