In sports, finding the perfect playing partner is a winning strategy. It’s true for public safety too. That’s why ICBC has connected with the CFL’s BC Lions, to deliver a variety of messages to help make B.C.’s roads safer. We’ve helped, creating campaigns and in-game promotions to encourage fans to think about how they’ll get home safely if they drink at a game. Because we’re big fans of getting home safe.
What we did
Advertising, in-game activations
