The Citxw Nlaka’pamux Assembly (CNA) was looking to articulate their story and purpose through a refreshed brand identity. Built around a new Brand Idea – “Connecting with our past. Creating our future.”, the brand identity was inspired by Indigenous rock paintings and key cultural themes. For this particular project, we worked in tandem with nłeʔképmx jewelry designer, and CNA member, Mike Hill.
What we did
Brand positioning, identity system, messaging
