Selling your car yourself can be a real hassle and really time consuming, and there’s no guarantee you’ll get its true value. Autozen makes selling your car a breeze, with no haggling and no fees, and they pick it up from your home in a fancy trailer. Taking full advantage of Autozen’s unique name, we developed the guiding brand idea and tagline “Sell your car the zen way.” Not only does the idea guide the whole Autozen experience and the type of people who work there, but it guided the flexible design system we developed, called “Zen language,” a series of icon-style illustrations and a bold two-colour palette, formulated to make Autozen stand out in its category.
What we did
Brand positioning, identity system, messaging, tone of voice, advertising