When BCAA was looking to diversity its offering and become more relevant to a younger audience, they chose to launch a car share program in Greater Vancouver. The car and the brand was built around a unique understanding of the needs of British Columbians to enable the freedom of lifestyle and movement than young Vancouverites demand. The Evo name was created to celebrate the evolution of car sharing and the visual identity was bright and vibrant, creating highly visible moving billboards as the cars travelled throughout the city.
What we did
Brand positioning, brand architecture, naming, identity system, advertising, website consultation, environments