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Who we are

At PS&Co Data Lab, we transform data into actionable insights, providing you with the strategies and tools needed to make informed decisions. At the heart of our approach is a focus on the customer journey, ensuring that every data point enhances customer experiences and drives revenue.

What we do

We align your brand objectives with data-driven strategies that are both simple and measurable. Our disciplined approach ensures that your plans turn into action, and those actions turn into measurable results. Our approach is customer-centric, ensuring all strategies meet your audience’s unique needs and behaviours.

Our process


We start by understanding your current state, business objectives, and challenges, focusing on the customer journey and how it leads to revenue.


Based on the opportunities identified in the assessment, we create custom playbooks tailored to your needs and centred around enhancing the customer experience.


We put the plan into action, integrating the necessary technology and processes, all while keeping the customer journey at the forefront.


We measure and adapt, making the necessary corrections to deliver the desired result, always with an eye on customer impact.


We manage operations until your team is ready to take over, ensuring a smooth transition that maintains a focus on customer-centricity.

Why choose Us?

Collaborative innovation

We work closely with you to ensure alignment and shared success.

Disciplined execution

We craft precisely, focusing on the details and the bigger picture.

Fact-based decision making

Our strategies are grounded in real, solid data.

Curiously ever-growing

We dig deep into data, always asking questions and wanting to know more. Kaizen philosophy is in our blood.

Customer-centric approach

We tailor our services to meet the unique needs and behaviours of your audience, ensuring that customer satisfaction leads to business growth.

Global expertise, local impact

We have extensive experience working with top global data-driven organizations. We deliver amazing customer buying experiences that lead to revenue growth.

with us

New business inquiries:

Interested in a career with us?

In the neighbourhood?
16 E 6th Ave Vancouver BC V5T 1J4

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PS&Co Data Lab is located on the unceded territories of the Sḵwx̱wú7mesh (Squamish), Səl̓ílwətaʔ (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations. We acknowledge the impact of colonialism and that our presence here today was paved through a system of discriminatory and racist practices. We are committed to honouring, listening,taking action, and continuously learning from the diverse perspectives of these and other Indigenous Peoples.