At PS&Co Data Lab, we transform data into actionable insights, providing you with the strategies and tools needed to make informed decisions. At the heart of our approach is a focus on the customer journey, ensuring that every data point enhances customer experiences and drives revenue.
What we do
We align your brand objectives with data-driven strategies that are simple, measurable, and built for international growth. Our disciplined approach helps turn plans into action, and actions into results, creating local impact on a global scale. With a customer-centric focus, we ensure every strategy meets the unique needs and behaviors of your audiences across markets.
Our process
ASSESS
We start by understanding your current state, business objectives, and challenges, focusing on the customer journey and how it leads to revenue.
ACT
Based on the opportunities identified in the assessment, we create custom playbooks tailored to your needs and centred around enhancing the customer experience.
EXECUTE
We put the plan into action, integrating the necessary technology and processes, all while keeping the customer journey at the forefront.
CALIBRATE
We measure and adapt, making the necessary corrections to deliver the desired result, always with an eye on customer impact.
HANDOVER
We manage operations until your team is ready to take over, ensuring a smooth transition that maintains a focus on customer-centricity.
Why choose Us?
Global expertise, local impact
We have extensive experience working with top global data-driven organizations. Our approach helps them turn data into exceptional customer experiences that drive revenue growth.
Disciplined execution
We craft precisely, focusing on the details and the bigger picture.
Fact-based decision making
Our strategies are grounded in real, solid data.
Curiously ever-growing
We dig deep into data, always asking questions and wanting to know more. Kaizen philosophy is in our blood.
Customer-centric approach
We tailor our services to meet the unique needs and behaviours of your audience, ensuring that customer satisfaction leads to business growth.
Collaborative innovation
We work closely with you to ensure alignment and shared success.
Work
with us
New business inquiries:
brad.pennefather@psandco.ca
Interested in a career with us?
info@psandco.ca
In the neighbourhood?
16 E 6th Ave Vancouver BC V5T 1J4
PS&Co Data Lab is located on the unceded territories of the Sḵwx̱wú7mesh (Squamish), Səl̓ílwətaʔ (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations. We acknowledge the impact of colonialism and that our presence here today was paved through a system of discriminatory and racist practices. We are committed to honouring, listening,taking action, and continuously learning from the diverse perspectives of these and other Indigenous Peoples.