The Forum: Rebrand
The Forum is an educational, mentorship and community initiative for female-identifying entrepreneurs. Since 2002, they have helped over five thousand women across Canada take their business to the next level, promoting strengthened economies and thriving communities.
Formerly The Forum for Women Entrepreneurs (FWE) we refreshed their brand to help position them as Canada’s premier network for women entrepreneurs. The name was shortened, and a strong description was created – where women entrepreneurs thrive. The new design system deliberately mashes up classic and modern cues for a fresh, professional aesthetic, served up with an unapologetically driven tone-of-voice.