Prospera Credit Union: Rebrand
The Prospera branding project was born from the amalgamation of Westminster Savings Credit Union and Prospera Credit Union. They required a fresh, eye-catching brand to position them as a primary brand of choice in the market.
A beautiful new identity system and brand promise — Local banking means more —came to fruition. The weave icon represents the interconnected local communities Prospera serves and allows us to create a variety of bold patterns for use across any visual platform.
Once we had the main identity design in place, we assigned specific colour combinations for the three areas of local banking Prospera provides: Personal, Business and Wealth. This colour system gives each one its own look while remaining completely in the family.
Of course, with a promise like Local banking means more we knew we’d get to have fun with the writing. Local is a friend. Or a neighbour. So local has permission to have an honest conversation or be a little cheeky. Quite frankly, we’re loving local.