ICBC: Speed Campaign

The challenge behind ICBC’s annual speed education and awareness brief was to communicate that speeding for any reason is not worth the risk — with a goal toward encouraging behaviour change for those on the road.

Our solution was a campaign that rests on the simple message: When you go too fast, you make mistakes. We used a fast format—the 15-second film—and a dash of humour to tell stories about how going too fast doesn’t always end well.