Crispy Minis: None of the work
The Crispy Mini flavour mascots had been in the market for a few years. They still brought a lot of fun and delight to the brand’s storytelling. But for this campaign, the client wanted to do something fresh with them. A further challenge was that we were in the middle of a pandemic — and consumer behaviour was completely different than before.
Our solution was to have the characters speak for the very first time. Each flavour became a roommate, of sorts, to our hero snacker. Together, they wryly observed complex cooking shows, while munching on the simplest and most delicious snack possible: Crispy Minis.