Kindred Construction
Kindred Construction was facing increased competition and an anticipated slowdown in the construction industry. To tackle these challenges, they needed to redefine their positioning and refresh their brand. The guiding Brand Idea “Team Built” speaks to their belief in the power of their people and teamwork. We designed a modern and distinctive logomark, which comes to life in different construction materials like concrete, metal, wood and glass. We also introduced a brighter, stronger redcolour and a new typeface to help them breakaway from category conventions.
What we did
- Positioning
- Brand architecture
- Identity system
- Messaging
- Tone of voice
- Employer brand
Brand Idea - Team Built. Manifesto - We were built by a great team and we continue to build great teams. Our teams create great experiences; for each other, for our partners and our clients. And from these experiences come great buildings where people will live, work and gather for years to come. Teams make this work, without great teams Kindred doesn't work. As a team we have the project experience and technical expertise that is crucial for success. We also have the mindset of camaraderie, integrity, accountability and continuous improvement. We build teams where everyone comes together as one; Kindred, our partners and our clients. One team, one goal. Teams shape the exceptional construction experiences that we deliver. Everything that we do at Kindred is team built.
