Citxw Nlaka’pamux Assembly

How do you unify a multi-stakeholder organization around a single vision?

The Citxw Nlaka’pamux Assembly (CNA) was looking to articulate their story and purpose through a refreshed brand identity. Built around a new Brand Idea – “Connecting with our past. Creating our future.”, the brand identity was inspired by Indigenous rock paintings and key cultural themes. For this particular project, we worked in tandem with nłeʔképmx jewelry designer, and CNA member, Mike Hill.

What we did

Positioning
Identity system
Messaging

Citxw Nlaka’pamux Assembly visual identity on background image of a dense forest with misty mountains.

Connecting with our past, creating our future - Citxw Nlaka’pamux Assembly.

Brand Idea. Connecting with our past. Creating our future. Manifesto - We connect with our past to honour our ancestors and ensure our knowledge and wisdom live on. This is reconnection with Tmixw, with all living things, protecting and healing our land and NIaka'pamux culture and traditions. We do this in unity, eight Participating Bands standing as one Nation. In gathering and community, we find our strength. We all win when we come together, we are powerful. Through our social, cultural, environmental and economic work for our members and communities we create opportunities and amplify voices. We reclaim past stories and create new ones of unity and progress for today and for seven generations into the future.

Close-up of a silver pendant necklace with a circular design held in hand.

Diagram of sun, clouds, and landscape with handwritten notes over scenic view.

Citxw Nlaka’pamux Assembly visual identity on a red background.

Woman playing a traditional drum outdoors during a cultural event.

Abstract Indigenous art with red leaf patterns on a dark background.

Red tote bag with Indigenous-inspired circular pattern and leaf motifs.

Citxw Nlaka’pamux Assembly brochure on territorial stewardship with mushrooms and forest image.

Screenshot of Citxw Nlaka’pamux Assembly website homepage.

Citxw Nlaka’pamux Assembly branding with cultural heritage symbols.

"Guided by nte?képmx heritage and culture, the Citxw Nlaka'pamux Assembly's new branding is grounded in a connection with our history and tmix™, while symbolizing the visible strength propelling us into a vibrant future," Nicole Johnny, Acting Executive Director and Operations Manager for the Citxw Nlaka'pamux Assembly.

Banner for Citxw Nlaka’pamux Assembly with traditional symbols.

Collection of traditional Indigenous symbols and art designs.

Community posters for Citxw Nlaka’pamux Assembly with images of people and festive decorations.