A new Canadian success story – founded by a young entrepreneur and his mother, Cedar Valley makes pita chips inspired by traditional Lebanese recipes. In an extremely busy category, we used research to ensure the packaging developed felt unique, authentic and differentiated. Through the creation of a custom graphic, connecting the brand to its Beqaa Valley origins, we were able a cohesive and expandable approach and recognizable brand no matter what section of the grocery store you’re in.
What we did
Brand positioning, packaging, identity system, brand management
