Why This Matters
AI is replacing traditional search
By Q2 2025, 47% of Canadians were using generative AI as a personal search tool.
Source: CIRA
Zero-click behaviour is on the rise
By now, 60% of Google searches end without the user clicking on a link.
Source: HubSpot
Organic traffic & visibility are at risk
In 2025, sites ranked #1 can lose up to 79% of their organic traffic when shown below a Google AI Overview.
Source: The Gaurdian
What We Measure
Competition & Perception
Reputation decides shortlists. We map how your brand stacks up in visibility, sentiment, and voice, showing where to claim more ground against competitors.
Visibility & Intent
If people and AI can’t find you, you don’t exist. We uncover how visible your brand is across search and answer engines, and where to raise your signal.
Authority & Backlinks
Credibility compounds. We measure your current trust signals, reclaim missed mentions, and chart a path to win high-value links that lift your authority.
Content & AI Citation
Stories only matter if they’re quotable. We shape content into trusted answers that AI can pull directly, giving your expertise a place in tomorrow’s results.
Technical Health
Strong foundations build trust. We scan your site for hidden issues that frustrate users and algorithms alike, ensuring your platform is fast, secure, and clear.
What You Get
”The blend of data-driven rigor and plain-language insights gave us confidence that every recommendation mattered. More than just an audit, it felt like gaining a strategic partner who truly understands how AI is reshaping visibility. PS&Co helped us future-proof our digital presence.
David Comuzzi – VP, Marketing and Business Development – White Spot