After 50 years of producing frozen burgers for others, Belmont Meats wanted to come to the market with a healthier product that could change minds about what “frozen burger” means. Research quickly showed us that in a world of frozen burgers, every package design seems to highlight the same thing – the bun!. We went the opposite direction: It doesn’t get any simpler than a brand name like Pure Burger. The package design reflected this simplicity and took a bold approach to stand out behind the freezer door.
What we did
Brand positioning, brand naming, packaging, identity system, brand management
